Universities are increasingly attuned to the ‘impact’ agenda – seeking to measure and quantify the impact of our work on society. The Australian Research Council defines ‘research impact’ as ‘the contribution that research makes to the economy, society, environment or culture, beyond the contribution to academic research.’ In many fields, ‘impact’ is measured through citation counts. This is problematic for multiple reasons: self-citations can ‘game’ citation counts (and are included in most citation measures); and a highly cited article could be cited a lot because it is so bad! So use citation data with caution. Also, we need to contextualise any impact data in the context of our field; so…